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GA4 Reporting + Mediavine Dashboard
GA4 Reporting + Mediavine Dashboard

The change from Universal Analytics to Google Analytics 4 means changes in when we have access to data. Learn more about what's different.

Heather Tullos avatar
Written by Heather Tullos
Updated over a week ago

Mediavine Dashboard reporting has historically always been available at 10am GMT-0:400.

This was based on when we know ad server reporting is up to date and available to display in the Dashboard so that we can provide publishers with RPM calculations.

Ad server reporting has remained unchanged with the switch from Universal Analytics to GA4, but with GA4 reporting, most of the analytics data we need to provide you with RPM, Site Health, Page Data, Traffic by Source, Devices, and Country is delayed.

Google Analytics 4 Reporting in the Mediavine Dashboard is not complete until 2pm Eastern Time.

What this means for publishers

If you check your Mediavine Dashboard PRIOR to 2pm Eastern Time, Earnings will display, but RPM and Traffic will show '0' until we have analytics reporting, after 2pm Eastern Time.

The example shown is showing the first day of a new month, so Month to Date RPM and Traffic will also show '0' until there is more than one day of data available in that month.

The Earnings Are Correct

RPM displaying $0.00 when Earnings are present does not mean you made less money relative to your traffic. If just means that we cannot calculate RPM without the traffic data. Earnings = the money you actually receive when we send out payments each month

RPM = how you measure Earnings relative to Traffic

RPM is simply a tool that helps you to gauge performance; it is not the rate at which you are earning. If analytics are delayed, skewed by incorrect implementation, or just not present at all, RPM will be incorrect. This is why making sure GA4 is connected to the Mediavine Dashboard and ensuring that the Mediavine view is set to report in Eastern Time is important. You can find additional troubleshooting steps to ensure traffic from GA4 is flowing to the Mediavine Dashboard here.

Other Important Reporting Notes

Site Health: In-Content and Sticky Sidebar Ads

Site Health Reports for in-content (mobile and desktop) and sticky sidebar ads are measuring the number of impressions per session.

Since Sessions reporting is delayed until 2pm Eastern Time, and Sessions are needed to calculate average impressions per session for each of those ad units, Site Health reports are also delayed.

Earnings and RPM

In these graphs you can see Earnings / Revenue, but RPM will remain at $0.00 until we have traffic to calculate that metric.

Ad Units

Ad Unit reporting is largely unaffected because Revenue, Impressions, Viewability, Fill Rate, and CPM are all metrics that come from the ad server and are independent of analytics.

Device, Traffic Source, Country, and Page Reports

All of these reports rely heavily on Google Analytics and so checking them prior to 2pm Eastern Time will not display the most current data for the previous day.

PRO TIP: You can always adjust the date range in the Dashboard to remove the previous day, or you can set a custom date range. Everything below the date picker will be affected by the date range you choose.

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