--- title: Increase Your Earnings with Video description: Mediavine's recommended video set up increases impressions AND CPM for the best user experience and the most revenue and RPM. --- [Skip to content](https://help.mediavine.com/increase-your-earnings-with-video#main-content) English Show submenu for translations [![mediavine-horiz-white-pn-RGB-(r)-spacing](https://help.mediavine.com/hs-fs/hubfs/Logos/Mediavine%20Logos/mediavine-horiz-white-pn-RGB-(r)-spacing.png?width=385&height=100&name=mediavine-horiz-white-pn-RGB-(r)-spacing.png)](https://www.mediavine.com/) Open main navigation Close main navigation - English Show submenu for translations - [Go to mediavine.com](https://www.mediavine.com/) [Go to mediavine.com](https://www.mediavine.com/) Advice and answers from Mediavine! - There are no suggestions because the search field is empty. 1. [Help Center](https://help.mediavine.com/?hsLang=en) 2. [Optimize Your Ad Performance](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en) 3. [Sweet Land of Money Series](https://help.mediavine.com/optimize-your-ad-performance?hsLang=en#sweet-land-of-money-series) # Increase Your Earnings with Video ## Mediavine's recommended video set up increases impressions AND CPM for the best user experience and the most revenue and RPM. Ready to increase CPMs and Impressions? Of course you are! This article is part of our [Sweet Land of Money Series.](https://www.mediavine.com/sweet-land-of-money/) Journey through our top tips and tricks on how to increase earnings. [![](https://help.mediavine.com/hubfs/Knowledge%20Base%20Import/mediavine-2d8c00c7ee73.intercom-attachments-1.comio3021403121ba6bfabe1e6a86bdf858d65146254691_2907091436281167_5213382137149132200_o-1.jpg)](https://mediavine-2d8c00c7ee73.intercom-attachments-1.com/i/o/302140312/1ba6bfabe1e6a86bdf858d65/146254691_2907091436281167_5213382137149132200_o.jpg?expires=1726000200&signature=aa7cb59dfb48b64ac8d3d5ec2a5f8d47a6ac34609b1c4eeaed8b5aaa955b41c5&req=dyAlF81%2BnoBdFb4f3HP0gDi18idu%2FqLCfmJd8aQQXdhXmiWMIZrCHzMZAsri%0AOTJPmu0eWfBddBc9cg%3D%3D%0A) Here's how to make the most with video at Mediavine. [![](https://help.mediavine.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio419131825444c6b09b49a82478a4e1a6dUVP-1.png)](https://downloads.intercomcdn.com/i/o/419131825/444c6b09b49a82478a4e1a6d/UVP.png?expires=1726000200&signature=b70b1b12aab5d3908618278ae7976611f0ba4aefb978f5e8385bf2c2aecc8e62&req=cCEuF8p%2FlYNaFb4f3HP0gFp8i4ZL6fNYwKe7E47pJfx98OAKIcBXG7zv6heZ%0ADyVx%2F9dxQXsw%2FAMz2A%3D%3D%0A) **Currently, whether you have your own videos or not, our best recommendation for increasing video revenue is to ENABLE THE UNIVERSAL PLAYER!** ### [Learn how to set up the Universal Player HERE.](https://help.mediavine.com/how-to-set-up-the-universal-player?hsLang=en) Now let's look at the options you have with your own videos. [![](https://help.mediavine.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio302290182a5aa52c2c050d7c0ae2b0f26I+Have+Video-1.png)](https://downloads.intercomcdn.com/i/o/302290182/a5aa52c2c050d7c0ae2b0f26/I+Have+Video.png?expires=1726000200&signature=06f052d076ae72fa074e00567ac43aa9a298bad0f6a54cf2ae40f7aec4b073e5&req=dyAlFMB%2BnIldFb4f3HP0gMYpOlRYFmEqhuCQj02g8Mc%2FTtvTBPjud9ZTccrM%0AkDkFqMxh07osZ2R%2BBw%3D%3D%0A) If you already have videos for your content, you are ahead of the game! 🍫 **Embedded videos that your reader can click-to-play will add even more to your bottom line.** Readers that click-to-play your videos are highly engaged, so the CPMs are even higher, and because the reader WANTS to watch your video content, they are guaranteed to view the entire ad that serves. **Videos should be helpful to your readers, and they have to be YOURS.** **Video content that you already have handy might include:** - Videos from your YouTube channel - Videos you created for Instagram - Videos you created for Facebook - Videos you created as part of a tutorial If you do not have any video added to your Mediavine library, but you do have video content,**[UPLOAD THOSE VIDEOS NOW!](https://help.mediavine.com/how-to-upload-a-new-mediavine-video?hsLang=en)** ### IMPORTANT! Embed your videos. **[Embedded, post-specific videos are recommended for SEO](https://www.mediavine.com/mediavine-video-player-seo/), so that's an important step.** **➡️ If you have a recipe or how-to card, the video embed should go in the card, not the content. ⬅️** Need help? 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