--- title: Setting Up Mediavine Video for Success description: Lose Autoplay and use the Universal Player for the highest revenue & RPM, and the best user experience. --- [Skip to content](https://help.mediavine.com/setting-up-mediavine-video-for-success#main-content) English Show submenu for translations [![mediavine-horiz-white-pn-RGB-(r)-spacing](https://help.mediavine.com/hs-fs/hubfs/Logos/Mediavine%20Logos/mediavine-horiz-white-pn-RGB-(r)-spacing.png?width=385&height=100&name=mediavine-horiz-white-pn-RGB-(r)-spacing.png)](https://www.mediavine.com/) Open main navigation Close main navigation - English Show submenu for translations - [Go to mediavine.com](https://www.mediavine.com/) [Go to mediavine.com](https://www.mediavine.com/) Advice and answers from Mediavine! - There are no suggestions because the search field is empty. 1. [Help Center](https://help.mediavine.com/?hsLang=en) 2. [Video](https://help.mediavine.com/video?hsLang=en) # Setting Up Mediavine Video for Success ## Lose Autoplay and use the Universal Player for the highest revenue & RPM, and the best user experience. Mediavine's approach to video has changed many times over the years. It has always been **a feature that sets us apart from our competitors, creates a better user experience, and consistently makes publishers the most money**. If you're in a rush lets start with a quick cheat sheet of best practices and recommendations. ### **Mediavine Video Best Practices** **➡️ Enable the [Universal Player](https://help.mediavine.com/the-universal-video-player?hsLang=en) on desktop and mobile.** ### Additional Important Recommendations 🍪 **If you use a recipe or how-to card, embed the video IN THE CARD for the best user experience and SEO benefit.** ⚙️ **If you're new here, new to video, or you know that videos are consistently embedded where you want the reader to interact with them, you can disable the Optimize Placement settings on desktop and mobile.** ⚙️ **If video embeds are *not* consistently placed (maybe they are in the first screenview, or not in a place that is reader-friendly in the post), you should enable the Optimize Placement settings on desktop and mobile.** [![](https://help.mediavine.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio67556760169c9e55b140a8e0915f5ebb6image-1.png)](https://downloads.intercomcdn.com/i/o/675567601/69c9e55b140a8e0915f5ebb6/image.png?expires=1726000200&signature=d65c3e41327834a2ae54a03c23e5aa86b7b631ba7bcaf0e4a00b45ee3e0d28d9&req=ciciE895m4FeFb4f3HP0gLb4SviDP0STuBqxZzlCdagU5DYXynhlWcd9QC6f%0ATX2BLvr%2BY3%2FqTjMaOw%3D%3D%0A) ### Advanced Recommended Video Settings 👈 **Set the Mobile Sticky Player Location to "bottom left"** [![](https://help.mediavine.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio93003523602cf92a2a654b8539c204a03Screen+Shot+2024-01-10+at+1.59.48+PM-1.png)](https://downloads.intercomcdn.com/i/o/930035236/02cf92a2a654b8539c204a03/Screen+Shot+2024-01-10+at+1.59.48+PM.png?expires=1726000200&signature=4c4c5289c4c969958d137d9117819875b9466a543f64a1ae6e64ccccfc9754b8&req=fSMnFsp7n4JZFb4f3HP0gGrjh3ZWbClGSJydrDB1tKHXyY0KifwNTk64J88f%0AT68MF9dL6JLtnc9lgw%3D%3D%0A) ### **The Method to Our Universal Player Madness** There's no doubt that adding video ads to your site is a meaningful way to boost overall revenue and lift RPM. **The Mediavine Video Player is the best of the bunch with a focus on speed and SEO**, and if you have post-specific videos that you'd like to upload [you can learn how to do that here](https://help.mediavine.com/how-to-upload-a-new-mediavine-video?hsLang=en). **Those videos will be click-to-play** because when an instream video player *autoplays*, most readers cringe. **IMPORTANT VOCABULARY** - Instream Video = Video ads that play before or during video content - Outstream Video = Video ads served outside a traditional video player Autoplay instream video defaults to playing without sound, which according to [the Interactive Advertising Bureau](https://iabtechlab.com/wp-content/uploads/2022/03/Ad-Format-Guidelines_DV-CTV.pdf)(IAB; the organization that develops industry standards) actually requires that we classify them as outstream. **Effective February 2023, Mediavine no longer offers autoplay settings for instream videos.** The reason for this change in standards is because autoplay instream video is a poor experience. The only reason to implement autoplay video is for the paycheck, but **starting way back in 2021 Mediavine started to solve for that video paycheck a different way**. Even when you've created beautiful, useful video content as a companion to your written blog posts, when that video *autoplays*, readers immediately look for a way to exit out of the player. **When we look at the numbers, autoplay videos average less than 1 impression per session 👎.** They also have the potential to reduce the time on your site and can increase bounce rate. As publishers, we always went along with autoplay instream trends because of revenue. Video CPMs are high, and if we could force readers to see even half an impression per session, that added to the bottom line. It was a sacrifice made in the name of a better paycheck. ### Why the Universal Player is a Better Approach [The Universal Player](https://help.mediavine.com/the-universal-video-player?hsLang=en) is an outstream player that is 10px smaller than the standard instream video player. That smaller player doesn't jump around the page or get in the way; it lives in the bottom left corner on mobile. And because it is small and out of the way, readers *rarely* exit out of the Universal Player. For this reason, **this small outstream player averages 2-3 times as many impressions as the autoplay instream player.** [![](https://help.mediavine.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio3390887479d8cd6995e110bbae365e4ebUniversal-Player-01_5-2.gif)](https://downloads.intercomcdn.com/i/o/339088747/9d8cd6995e110bbae365e4eb/Universal-Player-01_5.gif?expires=1726000200&signature=9fb273be33f92f5f3a07f5ec0999d135a093c7970e55819732ec2aa9eab26ce0&req=dyMuFsF2moVYFb4f3HP0gFdXWxqoVAIL5XPtK7lCEkjq5ApqZ8D95azNJULK%0A%2FREXxyPxXnqw2r%2F53A%3D%3D%0A) ### Making More with the Universal Player Your earnings from display ads are a result of [CPM](https://www.mediavine.com/cpms-ecpms/) \* Impressions / 1000. CPMs for the Universal Player are a little lower, but **the increase in impressions *more* than makes up the difference**. AND! Because now your embedded videos are click-to-play, when readers DO watch your videos, you are paid a higher CPM for a video impression they see all of, because they are engaged. ### More Money. More Time on Page. 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